tag:blogger.com,1999:blog-30265915810372036182024-03-21T10:23:20.157+00:00Optillion Internet MarketingAnonymoushttp://www.blogger.com/profile/17131832755195542090noreply@blogger.comBlogger12125tag:blogger.com,1999:blog-3026591581037203618.post-86902626008919854252013-08-12T11:44:00.000+01:002013-08-12T12:03:05.575+01:00The Google Doodle ‘Birthday’ Celebrations - Why We're Party Poopers!<!--[if gte mso 9]><xml>
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Bearing in mind we're a little more susceptible to irritation on Monday mornings, today's Google Doodle celebrating Erwin Schroedinger's '126th birthday' has earned itself a rant.<br />
<br />
According to Google’s ‘ About Doodles’ page, the Google
doodles have been going strong for almost 15 years after the very first design
was created in 1988 to celebrate the Burning Man festival. After this, more
designs crept onto the Google site, usually celebrating well known holidays.
Now however, the doodles celebrate a vast array of events, past and present as
well as ‘birthdays’.</div>
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Google may have endeared itself to its users with its quirky
or interactive doodle designs but the irksome use of the word 'birthday' when
they mean to celebrate an <i style="mso-bidi-font-style: normal;">anniversary</i>
is a source of great frustration to us. A birthday cannot be celebrated after
the death of a person; when someone dies it is no longer possible for them to
have a birthday, an anniversary of their day of birth perhaps but that’s it.
Google infuriatingly continues to clock up the birthdays of the people it
chooses to celebrate. So far we've had the pleasure in the last few years of celebrating
Frida Kahlo’s 103<sup>rd</sup> birthday, Charlie Chaplin’s 122<sup>nd</sup> and
Charles Dickens’ 200<sup>th</sup> amongst others. If this weren't irritating
enough, on the ‘About Doodles’ page, Google itself acknowledges that the
doodles celebrate anniversaries; wouldn't it be better to tag them as such to make it a more fitting tribute? While paying homage to
a particular person’s contribution to society or science or anything else might
be admirable, we think their achievements should be the focus, not how old they
<i style="mso-bidi-font-style: normal;">would have been</i> one particular year.</div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-20177538519445105152013-06-26T11:30:00.000+01:002013-06-26T11:41:30.334+01:00Internet Sock Puppetry – Is writing fake reviews playing with fire?Positive reviews or comments on your articles and blogs are
extremely helpful as they can boost your online reputation, increase the trust
factor for prospective clients and just generally make your business look good.
It is unsurprising then that many business owners have found the idea of
writing their own under a false identity rather attractive, an action which
would earn them the slang title of internet ‘sock puppet’.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOgzblWdoSCKLAQ7cCChivKrrxqkQReJUBrBYvb2F5S-3Zp7JYVinA-6to4uEoTU2pYjyEbQ5euL97Jt4U4Co5LU5STXk0A_ENpJRRqhlfhv3ANdVP0wXhWjyRvLa6hyHOUfcm2jNxRY7w/s1600/personation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhOgzblWdoSCKLAQ7cCChivKrrxqkQReJUBrBYvb2F5S-3Zp7JYVinA-6to4uEoTU2pYjyEbQ5euL97Jt4U4Co5LU5STXk0A_ENpJRRqhlfhv3ANdVP0wXhWjyRvLa6hyHOUfcm2jNxRY7w/s1600/personation.jpg" /></a></div>
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In the last couple of years many well respected authors have
faced a tremendous backlash after accusations from other writers outed them as sock
puppets.<span style="mso-spacerun: yes;"> </span>Many authors have had to publicly apologise for writing exceptionally complimentary reviews of their
own books on Amazon under false identities. Perhaps even worse, sometimes they
have been guilty of using these identities to disparage rival authors.
Certainly such immoral behaviour throws an author’s integrity into question but
it also ironically undoes the good that genuine, sincere reviews would do,
instead crushing an author’s credibility well and truly. <span style="mso-spacerun: yes;"> </span>Unfortunately, fake reviews extend well beyond
just the literary community and businesses in all spheres are attempting to
better their reputation with dodgy testimonials and comments. </div>
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As competition increases to have the highest rating
products, businesses are even going one step further and are employing
individuals to write the reviews for them. According to <i style="mso-bidi-font-style: normal;">the Guardian</i>, usually this work is given to overseas computer
science graduates who are capable of making each review appear under a
different name, email address, internet provider and appear as though it were
posted from within the UK. <span style="mso-spacerun: yes;"> </span></div>
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There are a number of dangerous consequences to writing your
own reviews the most obvious of which include damaging your brand, reputation
and losing the trust of your customers. Furthermore if you do it on a review
site and are caught, you may well find yourself banned from the service and
therefore unable to compete with any competitors using it. Some review sites
such as <i style="mso-bidi-font-style: normal;">Yelp </i>even use specially
designed computer filters to identify fakes in order to name and shame the
companies responsible. </div>
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Clearly, the practice of writing illegitimate reviews or
getting others to do the dirty work for you is frowned upon but is it legal? <span style="mso-spacerun: yes;"> </span>The Advertising Code as set out by the
Advertising Standards Authority (ASA) strictly prohibits advertisers from
implying that they are a consumer and according to the ASA, the act of posting
fake reviews is likely to be illegal under consumer protection
regulations.<span style="mso-spacerun: yes;"> </span>Because of this,
perpetrators could well be investigated by Trading Standards, which would
certainly be an unwelcome blow to a business’s reputation whether found guilty
or not.<span style="mso-spacerun: yes;"> </span></div>
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<br /></div>
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Even though many review websites or consumer sites such as
Amazon are taking action against fake reviews, it is still an increasingly
common practice. It is however a dangerous one and the damage you could do to
your business if caught makes it entirely not worth the risk.</div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0Nottingham, UK52.954783199999987 -1.158108599999991452.801723699999989 -1.4808320999999913 53.107842699999985 -0.83538509999999144tag:blogger.com,1999:blog-3026591581037203618.post-85313967440441597922013-06-17T10:11:00.000+01:002013-06-17T10:12:41.812+01:00How Spurious DMCA Certification Sites Prey On Website Owners<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
As we explained in a recent post, your online content is
protected by the Digital Millenium Copyright Act (DMCA) but you may be
wondering if there is anything you can do to stop your content being stolen.
Unfortunately, a few people have realised that website owners are often
concerned about their material being used on other sites and have decided to
capitalise on this by creating DMCA certification sites. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
For the most part DMCA certification sites do not offer a
useful service. Usually, you will get a worthless badge or certificate which
states that your site is DMCA protected (which it is anyway) so under no
circumstances should you ever consider paying for the privilege of advertising
this company’s protection of your site. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
As we mentioned in a previous post, Copyscape offer a great
service and they too give you a badge for your site if you get the premium
option. While the badge itself is not especially useful, this service does
actually provide daily scans to check whether your work has appeared anywhere
else on the web and logs the information for you on a dashboard. From this
dashboard you can send off your DMCA complaints. While you would have to pay
for this service, you do actually get some useful benefits out of it as opposed
to from some other sites which effectively get you to pay for something you
don’t need. </div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Our advice is to track your content carefully with a trusted
site such as Copyscape and if you are having trouble keeping up with your DMCA
complaint notices, it might be worth upgrading to a more comprehensive service.
However, take care to avoid spurious sites which to all intents and purposes exist only to
scam under-informed people out of their money. </div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-47307797007712476582013-06-12T09:29:00.000+01:002013-06-14T14:19:34.785+01:00How To Get A Company Onto Wikipedia<span style="font-family: Calibri;">Have you ever wondered why some companies have a Wikipedia
page and other companies of the same size or stature don’t? It can be difficult
to get companies into Wikipedia as it is not a simple matter of just writing
some copy about the company in general and submitting it; there are specific
rules and guidelines which must be followed.</span><br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: Calibri;">Should Your Company Have A Wikipedia Page?</span></div>
<span style="font-family: Calibri;">For a company to qualify for a Wikipedia page it must have
achieved something of note, for example by being recognised for its innovation,
for being a household name or well known brand or for being an important player
in its field. The Wikipedia ‘Notability’ page explains this in further detail
by outlining the guidelines the editors use to determine whether a company is ‘worthy
of notice’. A topic is only deemed notable if there is sufficient objective
evidence to suggest that there has been significant coverage or recognition of
the topic. Without this, a topic will be rejected. </span><br />
<span style="font-family: Calibri;"></span><br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIhuPQdSJceOe3t83rHzJi4-HX-PvhCkMRpE5UkjLac3Abu8wwtH8vqzGe-XlmU-FK5NBmBjSc30ocRlTqYk8kDU0d4CyEgXL-KoJHh4xcyGSLpgMovP2a6NtgUtGBXvoPNq5ET8vcTnJ1/s1600/wikipedia-company-page-creation.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgIhuPQdSJceOe3t83rHzJi4-HX-PvhCkMRpE5UkjLac3Abu8wwtH8vqzGe-XlmU-FK5NBmBjSc30ocRlTqYk8kDU0d4CyEgXL-KoJHh4xcyGSLpgMovP2a6NtgUtGBXvoPNq5ET8vcTnJ1/s1600/wikipedia-company-page-creation.jpg" /></a></div>
<br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: Calibri;">How Should Your Content Be Written?</span></div>
<span style="font-family: Calibri;">It must be stressed that promotional material of any kind
will not be accepted and advertising will probably get you penalised through
blocking or banning. To avoid this, content must be objectively written and
completely unbiased so that you cannot be accused of misrepresentation.<span style="mso-spacerun: yes;"> </span>Wikipedia describes this policy as the ‘neutral
point of view (NPOV)’ policy and as a core Wikipedia principle, it must be
adhered to by writers and editors. <span style="mso-spacerun: yes;"> </span>Wikipedia also provides guidelines to help
with editing or writing articles when you have a conflict of interest. </span><br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: Calibri;">A good strategy to take when trying to write content for a
company for Wikipedia is to stress the longevity of the company. Demonstrating
an interesting development and progression of the company is also useful and it
is important to keep the material factual for example stating when the company
was founded and who founded it.<span style="mso-spacerun: yes;"> </span>If you
start with these initial details, it will provide you with a good basis to add
to. </span></div>
<span style="font-family: Calibri;">References</span><br />
<br />
<div class="MsoNormal" style="margin: 0cm 0cm 10pt;">
<span style="font-family: Calibri;">The notability of your topic must be verifiable through citations
included in the text and reliable sources. As a general rule, Wikipedia deems
sources with no editorial control as unreliable so self-published articles,
blogs and web forums are unlikely to help your topic achieve notable status.
Books, magazines, scholarly journals and newspapers are all good sources to
reference and are much more likely to be looked upon favourably. If you cannot
find reliable sources which include detailed information about your topic then it
is extremely unlikely that your topic will be accepted as suitable for a
Wikipedia page. <span style="mso-spacerun: yes;"> </span></span></div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-33981107322218780182013-06-10T11:24:00.000+01:002013-06-10T11:24:20.582+01:00How To Write A DMCA Take Down Notice<!--[if gte mso 9]><xml>
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Unfortunately, a cease and desist letter might not have the
required effect when it comes to online copy infringement but this is not the
only course of action available. Victims of copy theft can send a DMCA (Digital
Millennium Copyright Act) take down notice to the offending website owner’s
Internet Service Provider (ISP) in order to get it removed. An ISP must comply
with the DMCA in order to ensure that their protection against liability, which
exists within the Safe Harbour provision, is retained. The act states that ISPs
must remove materials from the websites of their users if it violates copyright
law and this must be done within a reasonable amount of time after the ISP has
been notified of the breach.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji9m-aL5lthxa1BaEvjD5V_66pZGBD2sw9QiyIjj7rd7eQM6A0XBCIMTXixvFHIf31yTyoijdS1li6hpieRSY8NcabSqdlRs1TJ78oHheCSJtWvz3ZbXq4JZm_K2fWk0Cea4P1zZPEjl5_/s1600/dmca-offender.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="266" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEji9m-aL5lthxa1BaEvjD5V_66pZGBD2sw9QiyIjj7rd7eQM6A0XBCIMTXixvFHIf31yTyoijdS1li6hpieRSY8NcabSqdlRs1TJ78oHheCSJtWvz3ZbXq4JZm_K2fWk0Cea4P1zZPEjl5_/s400/dmca-offender.jpg" width="400" /></a></div>
</div>
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<br /></div>
<div class="MsoNormal">
A formal take down request must be made in writing and the
notice should be structured correctly. There are several specific details which
are requirements and therefore have to be included:</div>
<div class="MsoNormal">
<br /></div>
<ul style="margin-top: 0cm;" type="disc">
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;">A statement saying that you are the copyright holder or have been authorised by the copyright holder to act on their behalf - only the copyright holder/authorised person can issue a complaint </li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;">Details about the stolen
content – you must identify the work that allegedly has been copied and
submit where it can be found</li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;">Details about the
infringing material – you must include sufficient information about the
copied content and how to locate and access it</li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;">Your contact details – you need to supply your contact details which must also include your physical address<span style="color: #00b050;"> </span></li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;">Two statements – you need
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copyrighted materials described as allegedly infringing is not authorized
by the copyright owner, its agent, or the law</span><span style="background: white; color: black; font-family: "Times","serif";">”.</span> You must also include a statement which says that, “under the penalty of
perjury, the information contained in the notification is accurate". </li>
<li class="MsoNormal" style="mso-list: l0 level1 lfo1;">Your signature – finally,
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<h4>
What happens after you have sent your notice?</h4>
</div>
<div class="MsoNormal">
If the information you have provided is correct and you are successful,
the offending content will be taken down:<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp0JjA3_n1njqqKZwTXTS3fKjYiSTC845icIESTFrZJSPnzmPe-OBplUDcLDEzG5HEDtce24GGSys7T538H6cUZMeX1ML0-VEf9UIzwjNlf2FURTq4PbyJ3Q4-rtAf8YNqlwQxPpCW-zSR/s1600/yahoo-content-removed-screenshot-600.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjp0JjA3_n1njqqKZwTXTS3fKjYiSTC845icIESTFrZJSPnzmPe-OBplUDcLDEzG5HEDtce24GGSys7T538H6cUZMeX1ML0-VEf9UIzwjNlf2FURTq4PbyJ3Q4-rtAf8YNqlwQxPpCW-zSR/s1600/yahoo-content-removed-screenshot-600.png" /></a></div>
<br />
Google posts all details of any notices
on the Chilling Effects website (<a href="http://www.chillingeffects.org/">www.chillingeffects.org</a>)
so you can view the results there if you have been dealing with Google.<span style="mso-spacerun: yes;"> </span>The names of individuals are always excluded
but all other details are recorded including both the sender and recipient
information as well as details about both websites.</div>
<div class="MsoNormal">
<br /></div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-23390311478890937982013-06-03T12:31:00.000+01:002013-06-14T14:21:00.045+01:00What Should You Do If Someone Steals Your Website Content?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
Copyright infringement is a serious problem on the web which
is why protecting your copy and your images is extremely important.
Unfortunately however, there is little you can do to actually prevent theft of
your online material so website owners have to be vigilant and take care to
track their work to see if it has been used; if it has, then website owners
have the power to do something. There are plenty of useful tools you can use to
help you track whether or not any of your work has been stolen. Our preferred
option is Copyscape.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6oJeABb930vHwTCoFBm5R8CAvb0J4n1fdmwdHjsrsEMorm1f3pEYRKfWajvJS9B_9mau38mdOfwOO5qMaUO_Uk1w5o82R9-BD3J97fMYbgioPJQ2hcURKimRBQMc16LrFl0RMbzhuY5-L/s1600/dealing-with-copyright-infringement.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="304" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi6oJeABb930vHwTCoFBm5R8CAvb0J4n1fdmwdHjsrsEMorm1f3pEYRKfWajvJS9B_9mau38mdOfwOO5qMaUO_Uk1w5o82R9-BD3J97fMYbgioPJQ2hcURKimRBQMc16LrFl0RMbzhuY5-L/s320/dealing-with-copyright-infringement.jpg" width="320" /></a></div>
</div>
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<h4>
Contacting the site owner</h4>
</div>
<div class="MsoNormal">
If your work has been duplicated on another website, the first
and easiest step to deal with it is to contact the site owner particularly if
it looks like a genuine mistake or failure to understand the law. If their
contact details aren’t available on the site, they should in most instances be
available through domain registration details. Consider the outcome you expect
to achieve, such as removal of the content, a full citation and link to the
original or financial recompense and then send a request to the owner detailing
your required action. In some cases, it may even be the case that the site
owner is not aware that the content is duplicated as they may have used a third
party as a copywriter for example. In such cases, it is usually easy to deal
with the problem quickly and painlessly as the offending site owner is likely
to be cooperative. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h4>
Lodging a DMCA complaint: <span style="mso-spacerun: yes;"> </span></h4>
</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<b>To the hosting company or domain registrar</b></div>
<div class="MsoNormal">
The DMCA tries to limit the liability of third parties such
as hosting companies and domain registrars by means of the Safe Harbour
provision. This only protects them though if they comply quickly with take down
notices. Because of this, you are likely to reach a successful outcome if you
complain to the hosting company directly which will probably take action hastily;
in all instances the accused site will be removed pending a response from the
alleged perpetrator. As this is the case, you must be extremely careful about
your accusations because if the notice is found to be spurious or inaccurate,
the accused can make counter claims for damages as compensation for the time
their site was down. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<b><br /></b></div>
<div class="MsoNormal">
<b>With the major search engines</b></div>
<div class="MsoNormal">
Each of the major search engines has their own process
regarding how to make a DMCA complaint and usually there is a specific form to complete.
For the most part, required details include the sufficient information to find
the copyrighted work, the URL of the page with duplicated content, the URL of
the page with the original content and the contact details of the
perpetrator.<span style="mso-spacerun: yes;"> </span>All the major search
engines take copyright infringement complaints very seriously so as long as you
follow the correct procedure, you should get good results. If a website is
removed and therefore no longer comes up in the search results for a certain
keyword or keyphrase, the search engine will put a notification at the bottom
of the page of results to say that it was violating copyright law and has been
taken down. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h4>
Who should you lodge your DMCA complaint with first?</h4>
</div>
<div class="MsoNormal">
Different approaches are suitable for different situations
and both options have their disadvantages. If you choose to contact search
engines, you will have to contact each search engine individually and repeat
the process in the style required by each one which can be tedious and time
consuming. Also, the person who has stolen your material can move their site onto a different URL so the
problem is not entirely solved. That being said, the site on a new URL won’t rank so for
all intents and purposes you will have won. It is also worth noting that Google
and other search engines often keep a record of how many complaints have been
lodged against one particular site so even if the matter is not serious but it is serial,
you should still get a quick response.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
If the perpetrator
has copied your material over hundreds of pages, it is easier to file the
complaint with the hosting company who will shut it down immediately. However if the
offender is deliberately and maliciously using your content, they could well
move hosts and hop from host to host making it a difficult and long game of cat
and mouse. It is therefore best to deal with the hosting company in conjunction
with the domain registrar; if the thief remounts their site on a new domain, (which is the only thing they can do to continue using your content) it
won’t rank so again, you'll have won. </div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><a href="http://www.portent.com/blog/random/stop-plagiarism-in-3-easy-steps.htm"></a></span>Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-42242987958270325902013-05-30T10:58:00.001+01:002013-06-14T14:22:01.792+01:00Stolen Web Content And The Law<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
Online copyright law is a complicated matter, the details of
which are often unknown, misunderstood or misinterpreted. It is therefore not
uncommon for internet users to break internet copyright laws unintentionally which
can be frustrating for the owner of the original content and can give the
perpetrator a nasty surprise when they are threatened with the removal of their
site.<br />
<br />
<div class="separator" style="clear: both; text-align: center;">
<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqJFHxfeobb4URONGU46h468VNR1-PCLRqZCF4vtjF9yttAjfNVRMejGYtIRUxgbzPLDyJExSDtgBgLWB0etdUhs0xFAkxPrlXS2Ym41naJKg25QDwrfPPRBvYZAEPs2DflNW205slN6Yq/s1600/masked-web-used.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjqJFHxfeobb4URONGU46h468VNR1-PCLRqZCF4vtjF9yttAjfNVRMejGYtIRUxgbzPLDyJExSDtgBgLWB0etdUhs0xFAkxPrlXS2Ym41naJKg25QDwrfPPRBvYZAEPs2DflNW205slN6Yq/s400/masked-web-used.jpg" width="400" /></a></div>
<br /></div>
<div class="MsoNormal">
<h4>
Online Copyright</h4>
</div>
<div class="MsoNormal">
The creator of an original work is granted exclusive rights
to it under copyright law. This means that no one else can print, publish,
perform or reproduce the material in any way without permission. There are many
misconceptions regarding what is and isn’t copyrighted online so it’s important
to make sure you know exactly whether or not something is protected. Firstly,
any original content written for the web is copyrighted as soon as it is
created; the originator does not have to apply for copyright, they are
automatically protected. Secondly, an author does not have to label their work
with a copyright notice for it to be copyrighted. Therefore, to be as safe as possible,
it is best to assume that any content or pictures you find are copyrighted and
may not be copied without permission. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h4>
The Digital Millennium Copyright Act (DMCA)</h4>
</div>
The DMCA was created in 1998 and was designed to extend the
reach of copyright thereby ensuring that online material is protected. Critically,
it provides an agreed format for what constitutes a takedown notice which
obviates the need to employ lawyers or often dubious companies offering take
down services.While developed to clamp down on internet users who have
illegally copied work, it does however limit the liability of providers of
online services in cases where their users are guilty of copyright infringement.
This Safe Harbour provision protects third parties including hosting companies,
domain registrars and internet service providers from legal redress provided
that they comply with take down notices within a reasonable length of time. <span style="mso-spacerun: yes;"> </span>
<br />
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h4>
Copyleft and Creative Licensing – When copy is available to
copy</h4>
</div>
<div class="MsoNormal">
Copyleft refers to work that has been copyrighted by the
author but which includes a license stating that other people do have the right
to use, modify, publish and share the work. However, the modified versions must
be bound under the same license so that anyone else who receives a copy of the
work, modified or original, will also have the same rights. It is therefore
still possible that someone could infringe the copyright by not adhering to the
terms as presented by the copyright holder. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
A Creative Commons License is used by authors who want to
allow other people the right to share, use or modify a work they have created.
The appeal of using such a license is that the author can choose exactly who it
refers to, for example an author might only allow the use of their work in
non-commercial instances. As with copyleft, those who use the material must
abide by the specified conditions. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
<h4>
Exemptions – When you can copy copyrighted work </h4>
</div>
<div class="MsoNormal">
There are some very specific situations in which copyrighted
work can be used outside of the DMCA provisions or rather, where ‘fair use’
applies. In America, there is a much more relaxed approach to the use of
copyrighted work for specific purposes such as for educational use for example.
In the UK, the exemptions are rather more limited and are restricted to use of
a work for criticism, review, parody or quotation in a limited form. However,
even if you think you are excluded from liability because the way in which you
intend to use the work is considered an exemption, it is always worth referring
to the act directly to make sure.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
Lastly, it is also important to know that copyright in the
UK lasts for 70 years after the author’s death; so even if it seems like old
material and you think you are safe – always check!</div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-39911652062034364012013-05-24T15:44:00.000+01:002013-06-14T14:34:51.568+01:00Why Your Website Content Needs To Be Explicit!Search engines constantly have to change their ranking algorithms to ensure that they get the best possible
matches for the searched term. Previously, there was a lot more emphasis on looking for the presence and frequency of specific words or phrases but this approach had some significant failings. Firstly, searching for keywords alone does not account for synonyms so the search could fail to identify other terms which referred to the same thing. Secondly, when only taking note of a keyphrase, it is easy to run into difficulties if a keyword has multiple meanings; merely identifying a word such as ‘apple’ does not help the search engine determine whether it refers to the brand or the fruit making it difficult to match with an appropriate search. Because this method can end in poor results, search engines have now given more weight to Latent Semantic Indexing.
<br />
<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="320" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhlpsvGveLY76dHnGfCzNyYeWmUGpqj9QulOzn7Ajc3Hqq-XK16ZBkl-PLz8z_ESEL3Rnl1xrdOmnopXsznnE6-HAOc6Isk4OXvhfugUF_ctMMCTjprHBWkmkrRrkDRz_Xa5TghdgwdKDjG/s320/apple-orange-red.jpg" width="320" /></div>
<h4 class="MsoNormal">
What is Latent Semantic Indexing?</h4>
<div class="MsoNormal">
Latent Semantic Indexing refers to the way in which search
engines determine the context of a website’s content in order to successfully
match it to a user’s search. For example, a website could use the word 'java'
but this has multiple and very different meanings. Therefore, to ensure that the word is not matched to an unrelated search, a search engine
would use latent semantic indexing to evaluate the rest of the content. For example, a search engine would have to decide whether the word 'java' referred to coffee, a country or the computer programming
language. This is achieved by looking at the co-occurrence of signal words in the document or document set. So, using the term 'java' with other references to beverages would sway the search engine towards coffee being the correct meaning within its context. Using this technique to
rank websites means that search engines are giving more weight to the central
themes or intent of websites as opposed to the density of specific keywords. It
is therefore crucial that website owners stick to Google's recommendations and make their content
as explicit as possible while backing up their keyphrases with related terms. </div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<img border="0" height="212" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEj6SdQbueXLhnyETB7AhxFodT-jH9ZUlsnPk98u2rMtgF_rgBZ6yP6Jhq3HG1ZayAlns5Sy-TjMDP92ZXN5k8ENm2-p6zb9bknR1zI-ed8mtDCoLTCBIY-97xcSZEEAVs4thyoDsPBOSre2/s320/orange-apple.jpg" width="320" /></div>
<h4 class="MsoNormal">
Optimising your website content</h4>
<div class="MsoNormal">
There are various things you can do to make sure that your
website content is clear and more easily matched<span style="mso-spacerun: yes;"> </span>with related searches. You can
still use keywords and keyphrases but Google will penalise pages it deems as ‘over-optimised’ so be careful to only use them where they sound natural. It is
also important to make sure that you use related words to describe terms that
could be misinterpreted. For example, if you have a product listed that is
described as ‘tangerine’, make sure you relate the word ‘colour’ to it in the
description so as to distance your site from the definition of tangerine as a
fruit. It is also a good idea to use keywords and keyphrases in your ALT text
for an image which depicts what you are referring to. An explicit reference
describing the image will help to make the context and purpose of your site
crystal clear.</div>
Anonymoushttp://www.blogger.com/profile/14571760714551945199noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-33678243426306124822013-05-03T15:34:00.001+01:002013-05-24T14:29:03.159+01:00Should Every Website Have A Mountweazel?<br />
<div class="MsoNormal">
A ‘Mountweazel’ is a fake entry which is deliberately published
in a reference work to detect copyright infringement. Ironically, ‘Mountweazel’
which is now associated with this real and used definition was itself originally
a fabricated entry!</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
According to the 1975 edition of the <i style="mso-bidi-font-style: normal;">New Columbia Encyclopaedia</i>, Lillian Virginia Mountweazel was a
fountain designer turned photographer who died in 1942 in an explosion while on
assignment for a magazine.<span style="mso-spacerun: yes;"> </span>Does that
sound farfetched? It ought to, because the entire entry from the name Lillian to
the detailed back story is completely fictitious. Editors included Lillian to
protect their copyright knowing that if anyone were to include her in any of
their work, they would have to have copied from the encyclopaedia. Dictionaries
too have made use of this technique.</div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
So, a cunning trick to identify content theft? Certainly,
but does it have any use on websites? Unfortunately, online plagiarism is common
and with many sites dedicated to similar or the same topics it can be hard to
spot who copied who. If you include a Mountweazel on your website however, the
culprit will soon be identified and there’ll be no denying it! What’s more,
website owners do not even have to make the Mountweazel visible on the site
itself, but instead they can hide it in the website code.</div>
Anonymoushttp://www.blogger.com/profile/17131832755195542090noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-4080930647467173382013-05-03T14:21:00.001+01:002013-05-03T14:24:05.710+01:00KALQ – the keyboard of the future or an unnecessary QWERTY substitute?<!--[if gte mso 9]><xml>
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<br />
<div class="MsoNormal">
In our fast paced society patience is apparently a dying
attribute, especially regarding technology. When it comes to loading,
connecting, updating and now even typing, the general consensus remains the
same: the quicker the better. <span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
That’s why researchers at the Max Planck Institute for
Informatics have designed a new keyboard specifically created to speed up
typing on tablets. Currently, the common practice for typing on tablets is to
use two thumbs, a technique which is somewhat inefficient on the standard QWERTY
keyboard.<span style="mso-spacerun: yes;"> </span></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
The KALQ keyboard (so called because the bottom four letters
to the right read K A L Q) has been designed around the conventional horizontal
grip adopted by a user typing on a tablet.<span style="mso-spacerun: yes;">
</span>The letters are split into a 4x4 grid on the left and a 4x3 grid on the
right which sit in the bottom corners of the screen. The aim is to minimise the
moving time of the thumbs and thereby reduce strain. Commonly used letters are
clustered together to reduce travel distance and to ensure that both hands work
equally. In theory, the KALQ design prevents long sequences from having to be
typed with one thumb by placing all the vowels in reach of the right hand and
assigning more keys to the left. For left hand users the layout can be
reversed. The hope is that eventually, experienced users should become so
proficient that they will be able to use their thumbs simultaneously.</div>
<div class="MsoNormal">
<br /></div>
<div class="separator" style="clear: both; text-align: center;">
<a href="http://i-cdn.phonearena.com/images/article/42301-image/" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="400" src="http://i-cdn.phonearena.com/images/article/42301-image/" width="400" /></a></div>
<div class="MsoNormal">
<a href="http://i-cdn.phonearena.com/images/article/42301-image/Researchers-create-innovative-KALQ-keyboard-for-faster-thumb-typing-Android-app-coming-in-May.jpg%20">Source</a></div>
<div class="MsoNormal">
<br /></div>
<div class="MsoNormal">
While creatively thought out and well engineered, adapting
to the KALQ keyboard does require some effort, apparently taking eight hours
for QWERTY users to learn. This, coupled with the fact that Bluetooth keyboards
are a popular tablet accessory, prompts the question: is a KALQ keyboard
necessary? As much as it might improve onscreen typing on tablets, as long as
physical keyboards remain popular, it seems the KALQ keyboard may well be the
solution to a problem that doesn’t exist. Furthermore, one must question the
practicalities of using the KALQ keyboard for phones, tablets and other such
devices and the QWERTY for everything else. There is some doubt about whether all
users will be able to switch smoothly between the two. </div>
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We think it is probably better to be proficient at using a
universal keyboard rather than having an optimal layout for every single device
that makes use of a typing feature. We may not be able to type on a tablet as
quickly as at a computer, but at least we won’t be hunting for the letters
every time we switch machine. </div>
Anonymoushttp://www.blogger.com/profile/17131832755195542090noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-29755526770187369772013-04-03T14:24:00.001+01:002013-04-24T16:59:21.111+01:00 From Beauty to the Beast: Google+ Profile Picture ChangesGoogle has recently implemented a radical overhaul to the styling of the cover and logo photos on Google +, which initially, seemed like unnecessary tampering. After rearranging our images and exploring the various new aspects to the layout however, it would seem that the updated changes are worthwhile. In fact, as of yet, the new version appears considerably better than the original, even if it does require some effort to switch to. <br />
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The most obvious change to be introduced is the enlargement of the cover photo, which can now be up to <b>2120 pixels x 1192 pixels (min. Is 480 x 270). </b>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLbEIoUoXlR3VaOKkd5wEgN9-YJhZ4GnP3t47fNVKbCJW3EWDRNu-7_1oJsioBO5SeaVwAhf-P95N565mBnTIqdAFeAUHBMQfXxttp0DCH1mNi4gmFhkGID8tNU9NfXoHeNKvtDI5v8yXr/s1600/gw-screenshot1.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjLbEIoUoXlR3VaOKkd5wEgN9-YJhZ4GnP3t47fNVKbCJW3EWDRNu-7_1oJsioBO5SeaVwAhf-P95N565mBnTIqdAFeAUHBMQfXxttp0DCH1mNi4gmFhkGID8tNU9NfXoHeNKvtDI5v8yXr/s1600/gw-screenshot1.png" /></a></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">This does mean that the picture dominates the majority
of the screen but automatic resizing of the logo/profile pictures when
scrolling down the page is a somewhat redeeming feature. As people scroll they
will still be able to see a bar showing the bottom of the cover photo and a
rationalised version of the profile/logo picture. </span><br />
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"></span> </div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFQT_Qt8_VS62WWiHOGtdScqVpFGQjz7tiCDU0Y7ThYx_a1-Xa5_sJV9HvxygW0aBaYS12LP51A_5uJUblMg4H1Dq8RqAMiem0aWdCmeMdeHyFI0T1mkcOPX_v2BbUqDA5glros1qtuqV5/s1600/gw-screenshot2.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgFQT_Qt8_VS62WWiHOGtdScqVpFGQjz7tiCDU0Y7ThYx_a1-Xa5_sJV9HvxygW0aBaYS12LP51A_5uJUblMg4H1Dq8RqAMiem0aWdCmeMdeHyFI0T1mkcOPX_v2BbUqDA5glros1qtuqV5/s1600/gw-screenshot2.png" /></a></div>
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<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><br /></span>
The initial design featured the logo to the right, and
it was presented in a square shape. Now, the logo sits to the left and is
circular. This will undoubtedly cause some problems for people who do not
regularly check their account because the new design has been rolled out
without notification. This means that some users may discover that important
parts of their cover photo have been blocked out by their logo as demonstrated
here:<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><br /></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLNH5F5sbjiD3lKsYeIepmW8uxoCnCMB1Qd1sa5xSfT9TNX7knew2lAaRmx7kNsOD_eos3nSIMkqBWQ9eqSLc7aihR2TyfNHVCJKjZ4iQy7Si6W-wb77V6L6f6dnTY28KBI8p2VkSizluD/s1600/gw-screenshot3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiLNH5F5sbjiD3lKsYeIepmW8uxoCnCMB1Qd1sa5xSfT9TNX7knew2lAaRmx7kNsOD_eos3nSIMkqBWQ9eqSLc7aihR2TyfNHVCJKjZ4iQy7Si6W-wb77V6L6f6dnTY28KBI8p2VkSizluD/s1600/gw-screenshot3.jpg" /></a></div>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><br /></span>
<span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;">At first, we were also concerned that the new circular
design of the logo would not lend itself very well to some user’s logos, especially
those that feature long names. Such logos were well suited to the previous
square shape. However, upon further inspection, we discovered that it is
possible to make the background of the circle transparent so that only the logo
itself appears over the cover photo without a surrounding white circle. This
provides a much better finish both than with the circle and the previous
rectangular shape: </span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMhetT0iOjtRW2iFrqTgQe5tmhjWJkUDh2442pACJNeCY5HPIEt_W5WhaCsMF7iymYAGPK82Hhg1Agp9OTjPtsT0rMBB4-MfPQbZit8k1TFpWxtgXxMmn0_05fukLxzYqWn2c5PbfN02ek/s1600/optillion.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #444444;"><img border="0" height="97" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEhMhetT0iOjtRW2iFrqTgQe5tmhjWJkUDh2442pACJNeCY5HPIEt_W5WhaCsMF7iymYAGPK82Hhg1Agp9OTjPtsT0rMBB4-MfPQbZit8k1TFpWxtgXxMmn0_05fukLxzYqWn2c5PbfN02ek/s400/optillion.jpg" width="400" /></span></a></div>
<span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;"><span style="color: black;"></span></span> </div>
<span style="font-family: Calibri, sans-serif; font-size: 15px; line-height: 17px;">Lastly, the new changes have been extended to other areas, significantly tidying them up. Now, when hovering over people in your circles, their profile picture or logo sits centrally in the foreground with their cover photo as a backdrop and their information underneath. This makes for a design which is neat, concise and much more professional looking than the previous layout. Your logo background colour will remain consistent so if you have chosen a white background or made it transparent, these choices will still apply:</span><br />
<span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;"></span><br />
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKNWAO8QVafsqYPwFo3W1DK3pDsCldC7NDkuQYld7lnBg4mTjd9FwitfeDf9W020Bs3TcGEFZ9xaE8yOC6dDOW-kAlz8CXvjA_tHbO_jSmoaxRV9FBWG2CeItEyS0iy-Nheo8HxrVZZ7gb/s1600/optillion2and3.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEjKNWAO8QVafsqYPwFo3W1DK3pDsCldC7NDkuQYld7lnBg4mTjd9FwitfeDf9W020Bs3TcGEFZ9xaE8yOC6dDOW-kAlz8CXvjA_tHbO_jSmoaxRV9FBWG2CeItEyS0iy-Nheo8HxrVZZ7gb/s1600/optillion2and3.jpg" /></a><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;"><br /></span><span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;"> </span></div>
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<span style="font-family: Calibri, sans-serif; font-size: 11pt; line-height: 115%;">However, if your cover photo is predominantly white;</span></div>
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<span style="font-family: inherit;">it will be greyed out when someone hovers over your profile:</span></div>
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<a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHof9SpMq9rR4xpSVgyshL40gc_dRs5WBtDXUINaSGk3gKFTK8KGN2wi5LbWLFZ-N58Wu7H947vBgyuTACCaxQfnUlOjwCdqQhVeorYhATcidgualtU7BDlwHPzmfpQmnhJifH5lO2-E-p/s1600/gw-screenshot6.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEiHof9SpMq9rR4xpSVgyshL40gc_dRs5WBtDXUINaSGk3gKFTK8KGN2wi5LbWLFZ-N58Wu7H947vBgyuTACCaxQfnUlOjwCdqQhVeorYhATcidgualtU7BDlwHPzmfpQmnhJifH5lO2-E-p/s1600/gw-screenshot6.jpg" /></a><span style="font-family: "Calibri","sans-serif"; font-size: 11.0pt; line-height: 115%; mso-ansi-language: EN-GB; mso-bidi-font-family: "Times New Roman"; mso-bidi-language: AR-SA; mso-fareast-font-family: Calibri; mso-fareast-language: EN-US;"><br /></span></div>
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Anonymoushttp://www.blogger.com/profile/17131832755195542090noreply@blogger.com0tag:blogger.com,1999:blog-3026591581037203618.post-15196131822481560002012-08-29T15:11:00.001+01:002012-08-30T12:37:17.419+01:00Google Shopping Becomes PayableWe always knew this day would come, but it seems all good things must come to an end eventually. The sad news is finally here; clicks obtained from Google Shopping listings have been free up to now but from this autumn, you will have to pay for feeds targeting the US. Later in the year or early 2013 this will be extended to include feeds targeting the UK. <br />
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This will come as a hefty blow to those online sellers who rely on Google Shopping listings to drive traffic to their website. <br />
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To have any chance of a decent click through rate (CTR), it has always been Optillion’s recommendation that any listings you make are sufficiently relevant to the search term so that they appear in the top three results in Google Shopping, and therefore appear on a normal search engine results page (SERP). <br />
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Once the transition to paid clicks occurs, the listings will be dependent, not only on their relevance to the search term (as they are now), but also how much you, as an online seller, are willing to bid for a click. Payment for paid clicks will be taken through the Google AdWords system where you will see an invitation to create a Products Listing Ad Campaign on your Merchant Centre Dashboard. <br />
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Through Google AdWords, it has been possible for some time to have your Google Shopping listings displayed as an Advert Extension (for the top three ad positions only) and the changeover to paid clicks for Google Shopping will be a further integration of the two systems. Your shopping listings will be created as a Products Listing Ad Campaign. <br />
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For anyone familiar with Google AdWords, this integration should be fairly straightforward, but others may need help setting up their account. If you have questions about the changeover to paid clicks, or about the creation of an AdWords account, then please don’t hesitate to contact us. <br />
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On a more positive note, you will see from the notification on your Merchant Centre Dashboard that the owners of those feeds targeting the US are being offered a $100 credit towards their first paid clicks. Happy news indeed, because we’re sure that something similar will be offered to site owners in the UK when the time comes. We’ll keep you informed as the changeover approaches. Anonymoushttp://www.blogger.com/profile/17131832755195542090noreply@blogger.com0